Aerolase: Pioneering the Future of Skin Wellness with a Visionary Rebrand

Interview with SPA+CLINIC magazine, Volume 100.

We sat down with Sean Johnson, VP of Marketing for Aerolase, to explore the innovations, milestones, and bold rebranding set to reshape light-based skin treatments worldwide.

Innovative energy-based devices, a global presence in over 60 countries and an exciting rebrand poised to redefine luxury in dermatology and aesthetics — Aerolase is quietly transforming the world of light-based skin wellness. We caught up with Sean Johnson, VP of Marketing, to explore their international milestones, challenges, and the inspiration driving their evolution into an elevated, solutions-focused brand.

Q: Aerolase has become a global force in skin wellness. What defining moments and achievements have propelled you to the forefront, particularly when it comes to inclusivity for all skin types?

2024 was an extraordinary year for Aerolase. Our energy-based devices, the Neo Elite and Era Elite, have become synonymous with clinical excellence, transforming treatment outcomes for both practitioners and patients. This has allowed us to establish a presence in over 60 countries, a reflection of our commitment to making light-based wellness accessible on a global scale.

One of the key achievements we’re most proud of is our ability to deliver exceptional results across all skin types and tones. Traditional energy-based technologies have historically struggled with inclusivity, but Aerolase has redefined what’s possible. Devices like the Neo Elite offer safe, versatile, and highly effective solutions for concerns ranging from acne to anti-aging, regardless of skin tone. This inclusivity has been a game-changer for both practitioners and patients, enabling us to reach underserved demographics and elevate standards in dermatology and aesthetics.

We’re especially proud of initiatives like Healthy Energy for All Skin, which embodies our mission of inclusivity. By offering devices that deliver results with comfort, versatility, and minimal downtime, we’ve strengthened relationships within the dermatology and aesthetics community worldwide. It’s rewarding to see practitioners trust Aerolase to address such a wide spectrum of skin concerns—while catering to diverse patient needs on a global scale.

Q: As Aerolase continues to grow, where are you seeing the most exciting momentum?

We’re seeing remarkable momentum across the Middle East, Africa, Europe, India, and Australia. These regions have embraced Aerolase because of our ability to offer inclusive, non-invasive treatments that deliver real results.

In sun-drenched markets like Australia, practitioners appreciate the Neo Elite’s versatility for treating all skin tones without compromising safety or outcomes. In India, where dermatology concerns like hyperpigmentation and acne scars are prevalent, we’ve unlocked new opportunities by prioritizing inclusivity.

Meanwhile, in Europe, our presence at prestigious events such as IMCAS Paris and the EADV in Amsterdam has amplified awareness. Collaborating with key opinion leaders across Europe has further solidified Aerolase’s reputation as a game-changer for clinical and business growth alike.

Q: Revolutionizing global markets is no small feat. What challenges have you encountered, and how did Aerolase overcome them?

Education has been key. Aerolase is unique in that we’ve redefined what energy-based technology can achieve: safe, effective treatments for all skin types. However, introducing such a paradigm shift required targeted education initiatives and real-world demonstrations.

By partnering with trusted global opinion leaders and PR teams, we showcased the clinical impact of our devices while providing robust training and hands-on support. Logistically, we built a seamless operational framework to ensure customers worldwide receive the education, transparency, and care they need to feel confident using Aerolase technology.

Q: A rebrand is a bold move. What inspired Aerolase to embrace this transformation, and what does it mean for the brand’s future?

The rebrand represents a bold evolution. Aerolase is moving beyond simply being a technology provider—we’re redefining ourselves as a premium, solutions-driven brand that bridges innovation, inclusivity, and luxury.

Our future vision is about empowering practitioners with science-backed devices while delivering an elevated, sophisticated experience that builds trust with patients. The new brand identity will embody modern elegance and clinical excellence, aligning perfectly with Aerolase’s commitment to making skin wellness accessible to everyone.

Q: Aerolase has always stood for inclusivity and innovation. How does the new rebrand reflect those core values?

Inclusivity, innovation, and trust are at the heart of who we are. Our tagline, “Healthy Energy for All Skin,” encapsulates our commitment to addressing diverse skin concerns, tones, and types—a promise we’ve delivered on since day one.

The new brand identity balances luxury with impact: practitioners get cutting-edge, results-driven devices, while patients experience transformative treatments that build confidence. This evolution isn’t just a visual change; it’s a reflection of Aerolase’s mission to elevate the standard of care globally.

Q: Customers are at the heart of any great brand evolution. How did their feedback shape Aerolase’s rebrand?

Customer voices have been integral. Dermatologists, nurses, and clinicians consistently shared how Aerolase delivered unparalleled results but wanted that to shine through in our brand story. Patients, too, desired a brand identity that reflected the luxury and efficacy they experienced firsthand.

Through focus groups, surveys, and conversations, we fine-tuned every aspect of the rebrand—from visuals to messaging—to ensure it communicates trust, inclusivity, and results. This collaborative approach has allowed us to create a brand that not only resonates but inspires confidence in Aerolase as the gold standard in skin wellness.

Q: What key achievements and milestones will Aerolase spotlight as it steps into this exciting new chapter?

The rebrand celebrates our milestones—expanding into new markets, strengthening partnerships with global practitioners, and achieving exceptional clinical results with devices like the Neo Elite and Era Elite.

Most importantly, it’s about highlighting our commitment to practitioners and patients alike. The rebrand isn’t just a new look; it’s an opportunity to deepen relationships and redefine what’s possible in energy-based skin wellness.