I think that if you are going to try to open a practice and to have all those multiple devices, you’re going to spend a lot of money. I don’t know that all of us have that money to spend. I certainly was very aware of my budget and not trying to bust my budget by buying multiple devices. I needed more flexibility there.
Even if you’ve trained on a pulsed-dye laser or an IPL where there are a gazillion IPLs, there’s a gazillion of KTP, they’re there’s a gazillion diodes. With each one, you have to learn new settings, you have to learn something new each time that you get a device. It’s not just like, “Oh, the settings that I learned in residency are in my laser binder, which I’m looking at in my bookshelf right now, are going to apply to the device that I have now.” The simplicity of the Neo Elite brings you is an incredible safeguard.
It’s a great laser for physicians who need a workhorse to treat core medical applications. So you can have just one laser for a multitude of conditions and safe and effective in all skin types from lightest to darkest. The Neo Elite clinical indications for patients with all skin types include acne, rosacea, melasma, PIH, psoriasis, photorejuvenation, skin rejuvenation and tightening, solar lentigines and/or redness. If I were starting a new practice out of residency and wanted to build a diverse practice, the Neo Elite is the one I would pick since I’m proof of with my own success.
My biggest concern in starting a new practice was not going into too much debt and figuring out how to recruit new patients. Having your own patients requires you to deliver your best results because those results matter more than ever. Delivering results means retaining those patients and determines your success or failure. Because of my results and inclusiveness, I’m getting no less than 30% of new patients from word of mouth. Skin of color patients will increasingly become the majority. Having one laser to address all aesthetic and medical concerns in this population will provide a dramatic and rapid return on your investment.
The laser is the most common procedure I do from a cash-based perspective. In our practice, I earned more than $200,000 with the Neo Elite from May to December of 2019. I’m doing it every day, multiple times a day, and if not, my aesthetician is using it because of its safe and intuitive design.