Advanced Technology Offers Big City Results For a Local Medical Spa
Introduction
Michelle Eyler, ANP, BC the owner of Ageless Skin and Laser Center, is dedicated to providing a safe and comfortable experience for her clients…
Advanced Technology Offers Big City Results For a Local Medical Spa
Michelle Eyler, owner of Ageless Skin and Laser Center, is dedicated to providing a safe and comfortable experience for her clients. She seeks to deliver the highest level of value and efficacy, creating customized solutions to meet the needs of each individual that walks through her door.
Eyler brought on Aerolase to expand her client offerings and provide a laser that worked with all skin types, while delivering superior results.
“I live in little Hagerstown, Maryland. You don’t have to drive to Rockville, Columbia, or Towsonbecause I’m bringing big city results. People come here because I have technologies that no one else has.”
A laser for all skin types
Eyler states that, “safety has always been my number one concern. I purchased my very first laser, which was the Aerolase Neo Elite, based on the safety factor alone. I had previously worked at other med spas where there were a lot of burns. They had to have a whole legal department. That was something I wanted to steer away from with my business model,” Eyler states.
“I’m the first one in Washington County, Maryland to offer a laser for all skin types. I’m trying to get the word out that I can treat the lightest skinned person to the darkest skinned person, safely. I have not had any burns since I opened my doors in November of 2019 and I’m very proud of that. For those who have darker complexions, they aren’t used to having a service available to them like lasers. Those clients come in for a consultation and are wanting microneedling because they know that they can do microneedling. I then explain to them that this laser I have is safe for their skin and is much more effective than microneedling.”
She goes on to say that, “One client was very concerned about using the laser, because the skin of color community is really underserved and have limited options that don’t contain a higher risk. With this laser, I’m able to take care of everyone in that community. 10% of my clientele is skin of color, so I’m going to be marketing very shortly.”
Packages and combos are made simple
Michelle really emphasizes that, “You have a laser that works and you can physically see the changes happening. That has sold the business.
“We are not looking for perfection, we are looking for improvement. Just combining the Neo with the Era Peel has been quite successful, as well as using the Reverse program by Aerolase. I had no qualms at all purchasing the Era after I saw how incredible my Neo was,” Eyler says.
“The overall goal is just to not have to feel like you have to hide your face. Using the Neo, the Era Peel, and even just getting that dead skin off has been just incredible for people. A lot of people have been able to go make-up free,” Eyler states.
My business is based around the Neo Elite
“When I’m doing a consult, I always ask them what their main concerns are. When they don’t want injectables, we go right to the Neo because there’s no downtime. Having no downtime is a strong, strong selling point,” Eyler explains.
“It’s not a very long treatment and it’s not painful. So, I don’t have to numb them for that treatment. No numbing is involved whatsoever. They are used to feeling that electric shock that you would get with laser hair removal or an IPL Fraxel, which you would have to numb. That’s been mostly what drives their decision making. Once they get their feet wet with this laser, it’s a rabbit hole,” Eeyler highlights.
She goes on to say, “The business has been able to expand. I don’t go straight to fillers at all. I go straight to the Neo to get that skin healthy. Then, after the four months we can delve into whatever else you might want to do. That has been the business model that I have used and my clients trust me.”
“With having an RN team member here now, we are double stacked with the Neo Elite all day long. We’re constantly putting it in and out of the room sharing. We are weeks and weeks out to even get a spot free to use for the Neo. We are into mid-May trying to find a spot because either I’m using it or my team member is. It’s been an incredible device to add here at Ageless. I was able to pay off the Neo within the first couple months I was open,” Eyler states.
Advanced technology will set you apart from the competition
I was so busy last summer. I used the Neo all summer long without a problem. I tell everyone because usually they are not supposed to tan. They’ll say, “Oh, we’ll have to wait until next year!” and I say, “No, we can do it all summer long”. That has been another thing financially that gets you through those leaner months,” Eyler highlights.
She goes on to say that, “I know a dermatologist in Frederick, Maryland, and they specifically only use this laser for their acne clients. They are missing out on an entire anti-aging market. They are missing a ton of opportunity with helping the women and men in their communities because they’re only using it for acne. Although, it’s good for my business. I say keep on just using it for acne.”
“It’s a great first device. If you are new to the med spa environment or you’re just adding to your practice, it is a phenomenal first device because it does so many things. I tell everybody about the Aerolase brand, not just about the lasers, but also the support that you have. I have had incredible support with the Aerolase team from the top of the company down. I have other brands here and it’s not like that. It’s a lot of frustration and overpriced warranties,” Eyler states.
Photos Courtesy of Michelle Eyler, ANP, BC
She goes on to say that, “I’ve been able to expand and pay two more full-time staff members to come on. Most of my income has been from the Aerolase brand. Something that sets me apart from my competition is that I pick devices no else has. In my community, no one has the Aerolase lasers, which is a beautiful thing for me because they work so well. People come to me because I have technologies that no one else has. That has been a phenomenal thing to set myself apart”.
About Michelle Eyler, ANP, BC
Michelle Eyler is a board-certified Adult Nurse Practitioner with more than 20 years of medical experience. Founder and Medical Director of Ageless Skin and Laser Center with her passion focused on wellness and aesthetic care for the face and body.
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