For the practices and clinics that offer cosmetic services, the monitoring of existing and potential client demand – and the factors behind this demand – is always a key part of operation planning. Currently, one of the most important developments in this area is the fact that aesthetic and rejuvenation treatments are one of the fastest-growing segments of modern medical care. With these procedures seeing steady growth in popularity, it’s time to begin looking further into the factors and conditions driving this growth – and to consider investing in and upgrading the tools that will help your own practice or clinic meet this booming demand.
The Driving Forces Behind Aesthetic & Rejuvenation Treatment Growth
Currently, two key factors are driving increasing current cosmetic treatment demand: the number of older individuals in the nation’s population is rising; and, as marketing and current product branding highlight, “looking young” is still an extremely strong desire among the general population. As a result of these combined factors, people of all ages are growing more and more interested in maintaining as youthful a look as possible. Therefore, cosmetic practices are able to draw in more clientele from a wider range of age groups than ever before.
Medical professionals, too, are realizing the advantage of cosmetic skin procedures, and beginning to understand that helping patients achieve a look that they appreciate is a powerful tool to make them healthier and stronger overall. This, combined with the ongoing advancement in treatment options, has made medical professionals more likely to recommend certain cosmetic procedures, particularly those that are non-invasive for patients.
Laser Aesthetic & Rejuvenation Treatments
While cosmetic treatments exist that address different “problem areas” in all patients, most aesthetic and rejuvenation treatments aim to create one thing: near-flawless skin. Obtaining a glowing look is seen as a “youthful” treatment outcome, and is what patients often aspire to. As a result, aesthetic and rejuvenation skin treatments that address these imperfections are seeing the biggest growth in popularity.
While there are a number of products available on the market that claim to address certain cosmetic issues in this area, practice, and clinic managers know that clients who come to them want real, long-lasting results. Because of this, it’s important for practices and clinics to aim to impress clients; one way to do this is to invest in the best tools available for carrying out popular procedures.
More and more, medical lasers are looking like that tool. Medical lasers, which can carry out many types laser skin tightening procedures and can treat a variety of problem areas, offer a minimally invasive, non-surgical treatment process. This is perfect for clients who want long-lasting results, but who do not need to risk complicating their health with surgery. Modern medical lasers, such as Aerolase’s, are particularly useful in that they are designed to be versatile as well as non-invasive. As a result, the average modern laser can treat a range of aesthetic issues. Aerolase lasers, for example, are designed to:
- Minimize and even eliminate common signs of aging, including wrinkles and age spots
- Rejuvenate skin that has been over-exposure to sunlight
- Tighten skin that has begun to sag due to aging or weight loss
- Lighten or lesson veins, lesions and scarring, such as acne scars
- Carry out low-risk hair removal procedures
The very design of the laser also ensures practices will be able to safely treat patients while ultimately saving money and eliminating patient downtime. The result? Patients spend less time being treated; clinic owners have more time to see additional clients; and treatments can be performed on many patients with a range of skin types without the need for numbing or cooling, and without a strong risk of a client experiencing pain or discomfort.
The Right Laser For Your Practice
While aesthetic and rejuvenation skin treatments may not be the most in-depth treatment available at your practice, the ability to offer patients pleasing results in a short period of time, all thanks to a low-risk procedure, is a strong selling point, and a useful one to have in today’s competitive market. If you’re ready to upgrade your clinic’s current set of treatment equipment, we recommend considering one of our Aerolase medical lasers, which are versatile, safe and easy to use tools.
If you’re ready to add aesthetic and rejuvenation treatments to your core practice, and you’re considering upgrading to Aerolase, contact Aerolase for more information or a laser demonstration. Our staff will gladly work with you to evaluate your practice and help you choose a modern medical laser that will benefit you and your patients alike.