It should surprise no one that the demand for beauty and personal care treatments and products has consistently increased over the past four to five years and is expected to continue to increase in the coming years. The demand for cosmetic skin care services, particularly, has seen consistent growth. The factors behind this growth and the continued demand for these services are both very important points for skin care professionals and clinic owners to take note of; by noting these trends and demands on the current client market, clinics, dermatologists, and other members of the skin care industry can ensure that they’re offering state of the art services to their current and future patients alike.
One relatively new trend to note is the expanded mobile treatment center. While some mobile cosmetic and even medical treatments have been available in some capacity for some time, the treatment options professionals could originally offer outside of the office were very minimal. Thanks to new technological advances, medical laser services have also gone mobile. While this may sound like too extreme a treatment to offer outside of the office at first, we encourage you to keep reading to learn more about why modern mobile laser services might appeal to potential clients, as well as about how this new trend can benefit your practice or clinic.
The Fuel Of A Growing Industry
The invention of better laser technology – including mobile laser technology – has been partly spurred by the growth and demands of patients in the beauty and personal skin care market. Thanks to a growing economy and increased expendable incomes, more people can now access and afford cosmetic surgery and treatments. As a result, they have begun to explore the aesthetic treatment market to see what sorts of procedures could address their individual needs and concerns.
However, while surgical and cosmetic treatments are available and accessible to more people, most potential patients are interested in non-surgical procedures. This is because newer, less invasive cosmetic treatment techniques – including aesthetic laser treatments – tend to be less expensive and require a shorter recovery time.
One example of a non-invasive treatment rising in popularity is laser skin resurfacing. A recent study found that multiple resurfacing treatments have seen a steady increase in the number of procedures performed over the years. The 2012 Statistical Report of the American Society of Plastic Surgeons revealed that 509,055 laser skin treatment procedures were performed in 2012 – 9% more than in 2011 when only 466,238 procedures were performed.
With treatments like laser skin resurfacing rising in popularity and affordability, it’s up to your practice or clinic to take steps that will allow you to offer competitive treatment options in today’s growing market. One way to set your practice apart is by offering more popular treatments – including laser treatments – as off-site services.
Tools And Treatments For A Powerful Mobile Practice
Mobile cosmetic treatments have historically been severely limited to facials, peels, or localized injection treatments. This limitation was due to most treatment tools being oversized and complex; for example, old medical lasers were designed as large, boxy objects with attachable and high-maintenance parts. The result was a non-transportable treatment system that made offering off-site cosmetic or even medical skin care treatments virtually impossible.
Fortunately, in the last decade, advancements in aesthetic medical laser technology have made mobile medical lasers a reality for clinics interested in offering more off-site treatments to potential clients. At the same time, these advances have made the treatments offered more advanced, powerful, versatile, and affordable.
Mobile laser platforms today are made possible by a technical breakthrough in the form of an internally air-cooled machine with a direct emitter output. This development allowed designers to create highly compact laser devices that – unlike their technological predecessors – do not require high maintenance parts such as optical fiber light guides or water-based cooling units. As a result, laser models such as Aerolase’s mobile units weigh as little as 22 pounds, which makes them easy to transport by car (or even by plane) and between clinics or offices for maximum revenue generation.
Worried about the efficiency or affordability of these miniature lasers? Don’t be: portable medical lasers are available today at a fraction of the cost of traditional big-box lasers. At the same time, the most versatile lasers can address a range of cosmetic and medical skin care needs, including hair removal, skin rejuvenation and tightening, spider veins, pigmentation and wrinkle reduction, acne, rosacea, psoriasis, and problem nails.
What This Means For Your Practice
Thanks to the invention of mobile medical lasers, laser treatments are no longer limited to your physical practice or clinic space. The ability to offer convenient treats to patients who may not leave their homes easily is a very appealing factor and quite a competitive edge in today’s market. This means that medical professionals investing in medical lasers and laser treatments can expand on this profitable and high-demand treatment by offering a broader range of products and treatment options to their clientele. Mobile medical lasers also offer benefits to practicing owners by allowing them to operate under more flexible hours and increase revenue by adding mobile appointments while still keeping your overhead costs at a minimum level.
If you’re ready to upgrade your ordinary practice to the next level, we highly recommend investing in modern-day tools for your practice, including mobile medical lasers. We invite you to fill out our Information Request form for additional information on the benefits of mobile medical lasers. Our team is here to answer any of your questions, and we’re also happy to show you our modern mobile medical lasers as you begin considering which laser would be a good fit for your practice.
