A physician taking full advantage of making six figures with his Aerolase laser practice is Jeffrey Adler, DPM, of Adler Footcare of Greater New York. Dr. Adler has been practicing podiatric medicine since 1979 and is board-certified in podiatry surgery and primary podiatric medicine by the American Board of Multiple Specialties in Podiatry.
He was initially skeptical when asked to consider that some of his most sought-after procedures could be treated with a laser. Dr. Adler always believed that CO2 and YAG lasers could not rid a patient of the foot complications he treats daily. Fast-forward three years from 2012, when he first purchased his Neo, he has found that this device has done a wonderful job treating problematic foot and ankle conditions, with one treatment resulting in the greatest success: nail fungus. By providing his clients with a nonreimbursable cash-based service for nail fungus, Dr. Adler has flourished his practice profitability up to six figures. Read on to discover how!
Setting expectations
Important protocols must be followed when treating a patient suffering from nail fungus. Dr. Adler provides his patients with a free consultation discussing the parameters of treatment, including the price of the procedure–which has a rate of approximately $1200 for three sessions. He also discusses the importance of following a strict post-care ritual to prevent reinfection. It is important to discuss these details, and others, with your patient before the actual treatment to set realistic expectations to avoid having a dissatisfied patient in the long run–this is a practice at which Dr. Adler has excelled. By focusing on this pre-treatment consultation, Dr. Adler sets the expectation to see his patients more often, resulting in a growing cash-based flow of income.
A better choice of treatment
A study conducted by Dr. Adler titled “A New Protocol for the Clearance of Onychomycosis with Laser, Using a Novel 650- Microsecond Pulsed Nd:YAG 1064nm Laser” using the Aerolase Neo supports the idea that laser treatments are a very efficacious way of treating nail fungus. In this particular study, Dr. Adler was able to see clearance for 98.4% of his 192 subjects after showing a negative culture for three months after the completion of their course of treatment. Other treatment modalities, such as traditional oral and topical antifungal medications, have a success rate of less than 20%. Why not have one more reason for your patient to come to visit your clinic
during three months, they will be paying cash instead of running the risk of never seeing them again by prescribing oral and topical antifungal medications for nine months.
Long-term benefits for your practice
Offering laser treatments positions your practice as a leader in the community and helps it stand out among other competing practices. Dr. Adler provides his patients cash-based, effective services that other area practitioners may not offer. Having a laser in your practice could lead to treating other medical aesthetic conditions and perhaps opening your own laser spa in the future. Dr. Adler’s medical practice has been booming and is a great example of how adding a safe and effective laser to your practice could be highly lucrative and keep a steady flow of patients searching for not only medical needs but also aesthetic needs, as well.
